Year

2025

2025

Client

Pendular

Pendular

Roles

Brand Strategy

Brand Strategy

Visual Identity

Visual Identity

Product design

Product design

Website

Website

Digital

Digital

Pendular

Pendular

Pendular

Redefining the future

of sports content.

Redefining the future

of sports content.

Redefining the future

of sports content.

Pendular is a Madrid-based storytelling platform bridging the gap between artificial intelligence and human curation.
We partnered with the founders to elevate their market positioning through a comprehensive visual identity and digital ecosystem. The project included a modular web presence and the interface design for their core curation platform—elevating the brand from a startup tool to a category-leading media engine.

Pendular is a Madrid-based storytelling platform bridging the gap between artificial intelligence and human curation.
We partnered with the founders to elevate their market positioning through a comprehensive visual identity and digital ecosystem. The project included a modular web presence and the interface design for their core curation platform—elevating the brand from a startup tool to a category-leading media engine.

ISO Technology®

We built a custom identity for ISO®, Pendular's proprietary technology. It dynamically identifies and intelligently tracks the most relevant on-screen action. ISO® ensures the key play remains perfectly framed and centered, optimizing your video content for seamless multi-platform distribution.

Creative Director